DESIGNS THAT DIFFERENTIATE YOUR BUSINESS.
Logo and Brand Identity Creation
Without Identity, a Company Does Not Exist
A corporate identity is not only the visual representation of a company or organization but also the first approach it offers to the public. A value identity can express the basic principles of the company in seconds to connect with the public.
An identity is made up of the logo, colors, fonts, and auxiliary graphic elements that are often used in business cards, web pages, flyers, and more.
What Builds a Corporate Identity?
The logo is an essential graphic element created of images or words that allows a company, brand, institution, or society to be identified.
Corporate typefaces are the font style used by a company to communicate the company’s visual language uniformly.
Corporate colors are the visual elements that can be seen in the logo and documents and convey the company’s values and visual aesthetics.
The Logotype: A Fundamental Piece for your business
A fundamental piece for your business. The logo is an essential piece to building the identity of a company.
A good logo must convey the company’s values and offer a differentiating element in the market to create a connection with the customer, making it easy to remember.
Colors: A Non-verbal Language.
Corporate colors create the aesthetics of a company and communicate non-verbal information with the public that views them. Therefore, visual perception applied to the psychology of color is a fundamental tool to express your company’s identity through colors; and due to the high frequency of use, this range should be carefully selected.
A good choice of color ranges for companies should always be in line with the company’s scope of work, the target audience it is aimed at, and the feeling it wants to convey.
Fonts: Company Language
The fonts of a company are communication elements that create a unique perception in the written texts.
Because typography is a means of communication, its structure and design must be legible and fit with the company’s identity since it is often used in written messages, both printed and digital.
Make Your Brand Unique and Constant
A brand identity is a document that contains all the rules for the company’s communication since it unifies criteria and standardizes the handling of the company’s graphic image.
At Wise Ant Technologies, we create a unique language that visually meets all the expectations of your business.